For those, like me, who is a professional in European project design and European funding, it is clear that one of the issues that will dominate the entrepreneurial policy of the next decade is the environment. 

In the following article I explain why.

How much more can the planet take?


What are the boundaries of the planet Earth?


Finding the answer to this question is the goal of numerous studies by different research organizations, which in the last decade have regularly monitored the way the Earth has managed to adapt to the various types of pollution and consumption of resources operated by humanity. 

One of the most important of these is the study started in 2009 and was carried out by a team of scientists led by Johan Rockström, executive director of the Stockholm Resilience Center at the University of Stockholm.


Thus, the concept of “planetary boundaries”, or limits of the planet, emerged. At the basis of this idea there is the identification of a “safe operating space”, in which humanity can continue to grow without compromising the future of the environment where it lives, or their social well-being.


Politics and economics: related systems


The study by Johan Rockström has opened the way to numerous insights, which have made it clear that the identification of “planetary boundaries” is only the first step and how the solution should be sought through shared political and social choices.


During the last UN summit on sustainable development, discussions were dominated by this issue. But despite the feedback obtained, it is an idea still in the embryonic stage, which needs to be translated into broader actions with a wider scope.


The European Green New Deal is one of those actions.


A sustainable growth strategy


The European Green Deal is a sustainable growth strategy for the economy of the European Union: it is structured as a real action plan aimed at developing a modern economic model, which takes into account the ecological and social needs of the planet.


The results to be achieved are clear and defined:

– eliminating net greenhouse gas emissions by 2050;

– promoting the efficient use of resources, in accordance with the principles of a clean and circular economy;

– restoring biodiversity and reducing pollution;

– making the transition fair and uniform for all.


To achieve these ambitious goals, it is necessary to leave the old economic models and design a new one, starting from the foundations. In this sense, the European Green Deal refers to the economic theory of the donut.


Perspectives and solutions for the future


According to traditional models, the goal of the economy is to grow, always and in any case. And this is what has been happening in the last two centuries, but these models do not take into account fundamental aspects of society, such as environmental degradation, social inequality, poverty.


In 2011, Kate Raworth, a professor of economics at the Universities of Oxford and Cambridge, began formulating an alternative model. The result was the concept of “Doughnut Economics“, or the doughnut economy: to foster an economy in which man can prosper, it is essential to embrace a vision in which every inhabitant of the planet is allowed to live with dignity, respecting the available resources.


economia a ciambella

The Green Deal includes an investment plan and financing instruments, in order to provide financial support and technical assistance to all bodies most affected by the transition to a sustainable economy: we talk about the so-called mechanism for a fair transition, a financing plan of € 100 billion for the period 2021-2027.


The European Green Deal is a wide operation, which will have important consequences for the European entrepreneurial fabric and will open up interesting opportunities for many companies. And my advice to entrepreneurs of such companies is very simple: start immediately to inform yourself and find out how to take advantage of these opportunities!

Sara Canella

Sara Canella

EU Funding & Marketing

I am a freelance consultant specialized in applying for and managing European funding for companies and start-ups active in the field of research and innovation.

My work includes the creation of business plans, development plans and marketing plans aiming at applying for European calls for proposals.

My objective is to provide companies active in innovation with some concrete tools to start their projects and with my know-how to convert them into real business opportunities.