My role in SURFACE project: talking about circular economy


Circular economy, which means an economy that can be regenerated itself: one of the crucial issues of the years to come in the field of innovation and social development (indeed, I already discussed this topic here).


In this context, one of the most interesting projects is SURFACE, a project in which I am currently taking part as a member of NeroSuBianco team, which is supporting the leading partner ATM. 

What is SURFACE project

The objective of Interreg Central Europe SURFACE project is the creation of Smart Re-use Park in order to improve the environmental management and quality of life in urban areas.


Smart Re-use parks (or SRPs) are defined as a varying combination of services aimed at re-using in the context of urban waste prevention strategies. One of the most remarkable aspects of SRPs is flexibility: they can adapt to the urban scenarios in which they are used. They include the following: renting, repair and re-use services, collection points and second-hand shops, exchange platforms, repair cafe, Fab Labs, and also online re-use markets as well as cultural events addressed to a wide range of target groups (eg. schools, associations).


Transnational meeting on circular economy 

Transnational meetings are an integral part in the project management. During the meeting in April, the Smart Re-use Park of the Italian partner, Cooperativa Insieme from Vicenza, was launched, while during the October meeting the Hungarian partner Bay Zoltan from Budapest launched its Smart Re-use Park.


I could attend both meetings with NeroSuBianco, a company with whom I’m collaborating in terms of various EU projects. NeroSuBianco is an organization specialized in project development and technology, production and commercial innovation partnerships.

My role in the project 

My role within NeroSuBianco and SURFACE is acting as an external expert who monitors the correct progress of the project, evaluates the results achieved and the impact at social level.


To carry out these activities, I implemented various tools, from digital marketing (eg. SurveyMonkey) to devices to assess the results achieved by the project. In some cases, I developed ad hoc solutions to meet specific demands: for instance, implementing a tool for an interactive visualization of the stakeholders’ network involved in the project.


Therefore, I could put into practice my experience in planning and managing European projects and my competence in the use of digital tools in communication. 

Would you like further information about European projects to develop circular economy?

Contact me to arrange a meeting: I will be delighted to answer any questions you may have!

Sara Canella

Sara Canella

EU Funding & Marketing

I am a freelance consultant specialized in applying for and managing European funding for companies and start-ups active in the field of research and innovation.

My work includes the creation of business plans, development plans and marketing plans aiming at applying for European calls for proposals.

My objective is to provide companies active in innovation with some concrete tools to start their projects and with my know-how to convert them into real business opportunities.